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Apple talk about the loyalty of its customers


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Apple talk about the loyalty of its customers


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POSTER: computer news   ||   APPLE TALK ABOUT THE LOYALTY OF ITS CUSTOMERS

DATE:2013-04-24

For the first quarter  Apple managed to sell 19.5 million tablets and 37.4 million smartphones.  Particularly striking is the dynamics of  tablets sales (65%).  Despite relatively low profitability and reasonable price of Ipad mini, Apple will still consider this tablet a great product.

Tim Cook took advantage of the quarterly reporting conference to announce the company's ability to control the process of creating innovative products.  The situation, he said, is completely under control.  The company's management is optimistic about the future.  The market of smartphones and tablets Apple provides long-term sources of revenue.  A few words sounded about the potential of new exciting product categories.  Cook hurried  to recall that Apple gave the world the iPhone and iPad, and promised a lot of surprises, on which work is now underway.

Studies show that among iPhone owners about 95% when choosing next smartphone will buy Apple product again .  This is much higher than the figure of  competitors.  Smartphones Apple is also the ninth consecutive win first place in the ranking of customer satisfaction according to the JD Power and Associates.  In Japan, the iPhone has all the most popular mobile phone up to 2012, although earlier this honor awarded only products of local development.

For tablets studies show that the majority of  iPad mini buyers first acquires Apple product .  In 96% of iPad owners have expressed satisfaction with their purchase.  Apple Tablet  begin to gain ground in the enterprise market, as they appear necessary in this environment, software applications.


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