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BlackBerry entrust development and sales of smartphones to partners


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BlackBerry entrust development and sales of smartphones to partners


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POSTER: computer news   ||   BLACKBERRY ENTRUST DEVELOPMENT AND SALES OF SMARTPHONES TO PARTNERS

DATE:2016-09-29

Quarterly reporting conference of BlackBerry smartphones manufacturer  has made it clear that now the Canadian company can not be considered not only a manufacturer, but also by the developer's of own smartphones.  More specifically, the developer intends to lose the status of the company in the foreseeable future, and decided to begin the reform the market in Indonesia - the largest for products of this brand.

The joint venture with the largest division of the Indonesian telecom operator will assume the cares not only for the sale and production of BlackBerry smartphones in the country, but will order them to develop specialized professionals.  BlackBerry itself in this situation remains the only provider of software solutions and the recipient of royalties from each sold smartphone brand.  BlackBerry has long translated edition smartphones contractors, eventually it completely  give up on their development.  The remaining units will be profiled specialists engaged in software development.

Of the revenue of the second quarter  fiscal year 2017, which in  BlackBerry calendar recently completed, we have $ 156 million in the share of software solutions and services -. It is more than two times higher than a year ago.  However, implementation of devices brought the company $ 105 million. But the rejection of their independent sales allow BlackBerry to increase profit margins, which has now reached a historic high of 62%.  Do not waste vast sums on the write-off of in-stock balance - this is just one of the advantages of failure from the production and sales of smartphones.  However, as admitted CEO John Chen, BlackBerry in some markets, is ready to assist the partners in the implementation of this smart phone brand.

In the development of BlackBerry software relies on the automobile segment and  QNX operating system, as well as the secure version of Android, which is used for some time its smartphones.  The company is committed to phase out the old models of smartphones.  A new company will be established partners, although it will continue to use the trademark BlackBerry.  In addition to Indonesia, the new distribution model will soon be implemented in China and India.

 


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